Synthetic Data

Artificially generated data that mirrors real-world data, produced using statistical techniques and AI methods through deep learning and generative models. It preserves the key statistical patterns and relationships of the original data. Because of this, it is used to supplement real datasets when it is scarce or privacy is a huge concern.

Privacy and Regulatory Compliance

Synthethic data removes personal and sensitive information while preserving statistical structure. This enables model development, testing, and sharing without exposing PII or breaching GDPR regulations.

Edge Cases

When real data is dominated by normal cases and critical failures are underrepresented, synthetic data allows intentional creation of rare, extreme and high risk scenarios to train and stress test models.

a long exposure of colored lights in the dark
a long exposure of colored lights in the dark
a blue background with lines and dots
a blue background with lines and dots
Speed, Scale and Cost Efficiency

Collecting and labeling real data is slow and expensive. Synthetic data can be generated on demand, fully labeled and scaled instantly to accelerate model iteration.

Bias Control

Real data reflects historical bias and uncontrolled distributions. Synthetic data enables deliberate balancing, controlled feature relationships, and fairness testing across populations.

Abstract streaks of purple light against dark background
Abstract streaks of purple light against dark background
A field of colorful trees in the middle of a forest
A field of colorful trees in the middle of a forest